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The business of innovation managing the corporate imagination for maximum results bean roger radford russell on amazoncom free shipping on qualifying offers the business of innovation managing the corporate imagination for maximum results. The business of innovation managing the corporate imagination for maximum results kindle edition by bean roger radford russell download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading the business of innovation managing the corporate imagination for maximum results. Managing creativity an oxymoron 10 15 2001 is it possible even desirable to manage creativity or do you just get out of peoples way and let them innovate consultants bean and radford say companies must manage innovation or be subject to wildly unpredictable results and a hands off approach leads to wasted resources they say this is an intere. This is a guide to building innovative creativity rich organizations through astute and skillful management whatever the end goal this book provides a systematic process for managing focused usable innovation without the micro managing that can stifle creativity. The business of innovation managing the corporate imagination for maximum results roger bean and russell radford by bean roger contributors radford russell